Optimize your website for search engines

Content is the king

Content is what differentiates your website from others. Search engines index websites that provide quality content. Keywords stuffing and every other technique of SEO worked previously but search engines have now become smarter and index mostly based on web site content. If your content is quality enough, your chances of getting indexed on search engines is higher.

Title and descriptions Tags

The title of your article or web page plays a major role in search engine indexing. Try to make it as innovative and strong as possible. Description should be a brief informative summary within the word limit to provide information about your website. Use the keywords and sub-keywords in your tags and Meta tags. Search engines use keywords to index your website and hence, you must choose your keywords and sub-keywords wisely. However, try not to stuff keywords for the sake of it. Such a thing will only discourage search engines from indexing your website.

Use proper format

Markup language is extremely important as well. For title, use <h1> while for subsequent headers, use <h2> and so on subsequently. Use proper markup text for pictures similarly.

Website tabs

Use tabs like ‘About Us’, ‘Contact Us’, and ‘Privacy Policy’, which demonstrates that you mean serious business. Such tabs portray your website in a professional manner.

Create Links

In order to accelerate your quest for search engine indexing, try to create links for credible blogs and other websites. For example, provide links to news articles and other websites, which will make your website credible in the eyes of search engines.

Use your URL

The URL must be clear and concise. Rather than being flashy over there, try to keep it simple. Search engines index straightforward URLs, which convey your title message, faster. Large and complicated URLs are mostly marked as Spam by search engines so try to keep the URL clean.

To sum it all up, ensure that your SEO practices are simple and honest. Do not indulge in practices, such as keyword stuffing and wrong titles, for fooling search engines. Doing so will only lower your chances of search engine indexing.

Wanda Rawlins - 12SCTeam